Get ready for 1.21 gigawatts of fun. Just asBack to The Futurefans are gearing up to celebrate the 30th anniversary of Marty McFly’s andDoc Brown’s adventures,Toyotateased plans to mark the film’s anniversary with a modern twist. Thanks to Toyota, fans can see actorsMichael J. FoxandChristopher Lloydtogether and get a glimpse of what the automaker has planned leading up to June 29, 2025 - the futuristic date first introduced inBack to the Future Part IIand the official on-sale date of Toyota Mirai hydrogen fuel cell vehicle.
In 1985, Universal Pictures’Back to the Futureintroduced the world to a time-traveling vehicle and what the future may hold. Thirty years later, Toyota has partnered with the beloved films to celebrate the intersection between the U.S. arrival of the Mirai hydrogen fuel cell vehicle and the innovation predicted in the movie. Today’s video is just the beginning - fans will have to stay tuned to see how the story unfolds. Here’s what Michael J. Fox had to say in a statement.
“Over the years we’ve had a lot of fun predicting whichBack to The Futurefictional 2015 technology would arrive by the real year. Now that we’re a week away, I think fans are going to have a good time with what Toyota sees as a true possibility for transportation. It’s actually really cool.”
Toyota’s vision for the future is driven by the Mirai’s hydrogen fuel cell technology, which hits the streets of California on October 21. As Toyota’s ongoing “Fueled by Everything” digital campaign has demonstrated, hydrogen fuel has the potential to be produced from renewable energy sources like solar, wind and biogas. The vehicle’s only tailpipe emission is water. Here’s what Bill Fay, Toyota division group vice president and general manager, had to say in his statement.
“ThisBack to The Future-inspired milestone has taken 30 years to arrive, and Toyota has been developing hydrogen fuel cell technology almost that long. There’s no better way to generate excitement for a turning point in automotive history than with a film that celebrated the possibilities of the future.”
While the Mirai represents Toyota’s vision of the future, the automaker couldn’t resist having a bit of fun with theBack to The Futurepast. Marty McFly’s dream truck was a tricked out Toyota truck true fans will recognize. Listen closely in tomorrow’s video installment for a clue where a Toyota Tacoma re-creation of that famous 4X4 will be headed when the future arrives on October 21. Hint, there’s more than one place.Back to The Futurescreenwriter and producerBob Galealso issued the following statement.
“While there are a lot of brands and activations that are celebrating theBob Galemilestone, Toyota stands apart for their nod to the future and the past with the auto technology depicted in the movies. When Toyota approached us about helping tell a bigger story about the future and innovation with the Mirai, we loved the direction - and who can resist Marty’s retro Toyota truck?”
Toyota’sBack to The Futurepartnership will crescendo on Oct. 20 as the clock nears midnight toward the futuristic milestone. With a party ready for the fourth dimension, digital activations and physical displays, Toyota will welcome the future to California with the Mirai on sale launch. Toyota’s “Fueled by Everything” campaign was created with creative agency partner Droga5, while the Back to the Future Tacoma elements drew on Saatchi & Saatchi Los Angeles expertise. To stay on top of all of Toyota Back to the Future activities, visitToyota.com/Outatime.
About theBack to the Future 30th Anniversary Trilogy: Experience the future all over again with theBack to The Future30th Anniversary Trilogy onBlu-ray&DVD! Join Marty McFly (Michael J. Fox), Doc Brown (Christopher Lloyd) and a time traveling DeLorean for the adventure of a lifetime as they travel to the past, present and future, setting off a time-shattering chain reaction that disrupts the space-time continuum! From filmmakersSteven Spielberg,Robert ZemeckisandBob Gale, this timeless collection includes a new bonus disc with over two hours ofextra featuressuch as “Doc Brown Saves the World!”, an all-neworiginal shortstarringChristopher Lloyd. Fans can use the hashtag #BTTF2015 and visit thehttp: www.facebook.com/BTTF|Facebookpage and official websiteBackToTheFuture.comfor more information. While we wait for the festivities to kick off next week, check out this newBack to The Futurevideo.
