Fans of the ghoulish green goodness ofHi-C Ecto Coolerhave one more reason to celebrate the return of theGhostbustersfranchise to the silver screen. This summer, the juice drink of choice for those nostalgic for the ’80s and ’90s will officially return to store shelves for a limited time. Its resurgence comes after a 15-year hiatus, much to the delight of fans everywhere.Ghostbustershits theaters on June 23, 2025. Here’s whatCharles Torrey, Vice President, Minute Maid/Hi-C Brands, Coca-Cola North America, had to say in a statement.
“Hi-C Ecto Cooler fueled apop culture phenomenonthat is well remembered and beloved by fans to this day. Sony Pictures was extremely enthusiastic about bringing it back for this special occasion, and the timing of the upcoming Ghostbusters film made this the exact right time.”
Hi-C Ecto Cooler became a cultural mainstay in 1987 as a tie-in with the originalGhostbustersfranchise. The drink’s immense popularity kept it around for more than a decade and kept people deliciously hydrated until it was discontinued in 2001. Since then, popular online sites have cited Hi-C Ecto Cooler fondly in articles on90s nostalgia, and have inspired vocal online fan groups. Those groups, along with some lobbying support from Sony Pictures, spurredThe Coca-Cola Companyto bring Hi-C Ecto Cooler back, just in time for the newGhostbusterstheatrical release this summer.
Fans who can’t wait to get their hands on Hi-C Ecto Cooler until May 30 can enter for a chance to win it before it is available for purchase. To enter and learn more about the Sweepstakes, fans can follow @Ectocooler on Twitter and Ecto Cooler on Facebook. Visit: http://bit.ly/HiCEctoCoolerSweeps to read official Hi-C Social Sweepstakes rules and entry details. Hi-C Ecto Cooler will be sold in 10-packs of 6-ounce juice boxes and in 6- and 12-packs of 11.5-ounce aluminum cans. The cans are specially printed using thermal ink that turns an eerie shade ofslime greenwhen the product inside is cold.
Ghostbustersmakes its long-awaited return, rebooted with a cast of hilarious new characters. Thirty years after the beloved original franchise took the world by storm, directorPaul Feigbrings his fresh take to the supernatural comedy, joined by some of the funniest actors working today -Melissa McCarthy,Kristen Wiig,Kate McKinnon,Leslie Jones, andChris Hemsworth. This summer, they’re here to save the world! The film is produced byIvan ReitmanandAmy Pascal, and written byKatie Dippold&Paul Feig, based on the 1984 filmGhostbusters, written byDan AykroydandHarold Ramisand directed byIvan Reitman. The film will be released in theaters nationwide on June 22, 2025. Take a look at the official Hi-C Ecto Cooler packaging below.
