IMDbscores are generally not the fairest of them all. Just like political polling, there are good and bad ways to reflect accuracy when gauging public opinion.Rotten Tomatoes' Popcornmeter(or audience score) is surprisingly decent; they allow anyone to review, but their ultimate score consists only of “verified” audiences, or users who can prove they have bought a ticket and thus have seen the film in question. The respectedmarket research firm CinemaScorehas a good system as well, having audiences fill out survey cards after screening a film on opening day. At IMDb, on the other hand, anything goes. That’s why Disney’sSnow Whitehas 1.6 stars out of 10 on IMDb. Is it a great film? No (and I did not personally like it). Does it deserve that low of a score? Also, no.

You can tell thatSnow Whitedoesn’t deserve its ridiculously low score thanks to a rare warning recently issued by IMDb. Next to the score, IMDb notes, “Unusual activity: Our rating mechanism has detected unusual voting activity on this title.” On Rotten Tomatoes, the verified audience score for Snow White is 73% (much higher thanthe critics' score of 40%). The film has a CinemaScore of B+. So what’s the deal with IMDb? It’s a simple case of brigading,or review bombing.

In 2012 There Were Three Different Snow White Projects, and the Only Good One Was a TV Show

The easiest way to glean this is by simply looking at how many reviewers actually write something (anything), versus how many simply click the one-star rating. 310,000 users ratedSnow White; out of them, only 1,739 actually wrote a review, even just a sentence of two. 1,234 out of the 1,739 written reviews give the film one star out of 10. If those numbers don’t automatically make you suspicious, you should take a look at the usernames of these reviewers and the content of their reviews.

In 2012 There Were Three Different Snow White Projects, and the Only Good One Was a TV Show

Before seeing Disney’s ‘Snow White’ remake, look back on a year with ‘Mirror Mirror,,’ ‘Snow White and the Huntsman,’ and ‘Once Upon a Time.’

Hundreds of the reviews come from “people” whose usernames begin with “imdbfan,” followed by a series of numbers. That is the automatically generated username when someone signs up to IMDb to review a film. This means that a vast majority ofSnow Whitereviews on IMDb come from people who have newly created profiles just to review (bomb) this film. Furthermore, many of these reviews have similar ChatGPT-generated text, indicating that they’re all from the same brigading campaign. Of course, it’s fine to dislike a movie and express that opinion, but it’s a safe bet that most of these people haven’t even seenSnow White.

Rachel Zegler as Snow White

Why People Are So Angry About ‘Snow White’

So what’s with all the review bombing? Some people were upset by the fact that the eponymous seven dwarfs were CGI constructions and not actual actors. Other people are just angry at DIsney these days, disliking what they see as a liberal agenda; they’re also understandably bored with all the live-action remakes that can never compare to the Disney classics.

That Rachel Zegler Story Leak Proves the ‘Snow White’ Star Has More Authenticity Than 99% of Hollywood

Rachel Zegler has generated backlash for things she’s said about Donald Trump, Snow White, and Palestine, but her honesty and dignity is refreshing.

Most of the contempt seems to fall on star Rachel Zegler’s shoulders, generally because she’s an outspoken young woman who has critiqued Donald Trump and his supporters, has called for peace in the Middle East, and considers the original Snow White storyline to be dated and creepy. It’s a strange world, when a 20-something stranger can make millions of people apoplectic with anger over a kids movie. Some people should probably calm down and take a look in the mirror, mirror on the wall to see who’ve they become.Snow Whiteis now in theaters from Walt Disney Studios Motion Pictures.

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Snow White

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